Coca Cola’s Super Bowl 2013 Ad

Today Coca-Cola unveiled a teaser spot it calls “Mirage.” The “Coke Chase” ad features three factions: badlanders, cowboys and showgirls, who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy.

Similar to the “Choose Your Own Adventure” series, consumers will choose who wins “The Chase,” ultimately deciding the 30-second spot that will air post game.

Check out the Coke Chase official website and cast your vote now!

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